Projects

For Baylor’s internal sales competition, I role-played a B2B sales scenario pitching BMC Software’s HRSM solution to executives. Judged by over 160 industry professionals, I placed in the top 10, demonstrating my ability to uncover needs, present value, and lead a structured sales conversation under pressure.

I participated in a real-world ride-along with Kevin Rutledge, a sales professional in the field. This experience gave me an inside look at how relationship-building, follow-up, and flexibility come together in live selling environments. I reflected on best practices and how to apply them to my own approach.

I delivered a persuasive sales presentation recommending a product solution tailored to a hypothetical client’s pain points. This assignment refined my ability to structure a message, anticipate objections, and confidently guide the buyer toward a next step with clarity and purpose.

For this assignment, I conducted interviews with real-world purchasing professionals to gain insight into how buyers evaluate salespeople and make purchasing decisions. Through these conversations, I learned what buyers value most, including preparation, follow-through, clear value articulation, and the ability to build long-term credibility and trust.

I conducted outreach to three real businesses: Lucinda Loya Interiors, the Austin Symphony Orchestra, and The Family Foundation, to schedule discovery conversations. This assignment strengthened my email and call strategies and gave me firsthand experience initiating professional B2B relationships.

Using the DISC assessment and Humantic AI, I explored how my natural communication style shapes the way I connect with others. As an I/S personality, I thrive on building relationships through warmth, reliability, and a calm, people-focused approach. These tools helped me better understand how to align with different buyer types by adjusting my tone, pace, and message structure. This self-awareness allows me to connect authentically and effectively in every stage of the sales process.